As I conclude eight and a half years as City Manager, I might be expected to dwell on our many achievements as well as our difficult struggles. But I think it is more important to look forward.
It was during a similar turning point in American history that President Lincoln said: “The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew, and we must act anew.”
Last week, another former president put his finger on the biggest problem we face here in Ventura. It’s arithmetic. You see, we worked hard to make sure that our budget is balanced this year. That’s a major achievement. But looking forward, what Ventura citizens expect of city government costs more than our current revenues can afford.
Our citizens want to maintain Ventura’s quality of life and improve our economic prosperity. They also expect a safe and clean Ventura. They also want to fix our streets and reduce the number of homeless. They want parks and libraries and they insist on protecting our environment. Yes, citizens disagree on which services are important to them, but when it comes to the services they care about, just about everyone thinks city government should do more, not less.
I think nearly everyone understands the problem. The question is: how do you solve it?
Some advocate deeper cuts in staff compensation. I’m afraid they’re right. Everyone knows pension costs are rising, so we will need to ask employees to contribute even more in the future. But that won’t cut expenses – that just keeps us even. Moreover, if you cut pay too deeply, you lose the quality workforce you need to provide the services you want and we are approaching that danger zone.
I agree with those who say Ventura government should become more efficient. But that’s more challenging than it seems during political campaigns. In reality, you don’t get efficient government by proposing cost-cutting ideas. You get efficient government by setting clear goals, working as a team and continuously improving. The reality is that community politics often delivers mixed messages and muddled priorities.
Many say we need to rely more on volunteers and partnerships and rely less on government. I agree. But if you’ve ever helped build an effective community partnership to tackle a real community problem, you know it is not easy or cheap. Sure, people will rally in a crisis, but the critical year-round functions of government still rely on a core of trained and committed professionals to ensure accountability and deliver results. Even in the new normal, we’ll still need greater resources to maintain a safe and clean Ventura.
There’s another way to pay for what Ventura citizens expect. That’s to increase our revenues by promoting business. That is also not as easy as it sounds. Sure, people clamor to cut red tape and streamline permit approvals – until a project they don’t like is proposed in their neighborhood. It’s not hard to develop a plan for economic development. What’s hard is devoting the time and the money to successfully implement that plan in a brutally-competitive global economy that’s changing all the time.
There’s one more option, although it is not a popular one. We could again offer the citizens of Ventura the choice to vote to increase tax revenue. The councilmember who has advocated this most clearly is Mayor Tracy. I personally agree with him. But we all know how difficult that would be to achieve.
Let’s face it. There isn’t any simple answer nor any single answer to this math test. To figure out what we can afford, Ventura is going to have to add as well as subtract. Both our state and federal systems are flunking this test. Ventura can’t afford to flunk it or we will end up as broke as they are.
We can’t duck the fierce urgency of now. Change can be an opportunity – but only if we embrace it. Ventura’s math problem is pretty clear: right now when it comes to adding up what we want we mostly hear from organized interest groups. And when it comes time to figure out how to pay for it, we mostly hear from organized interest groups.
Let’s be clear about the solution to Ventura’s math problem: We won’t find the right answer until we come together as a community to figure out what we can afford and agree on how to pay for it. That’s not a job that can be shifted to the next city manager. It’s a job for every one of us who call Ventura our home.
You know, I’m profoundly grateful for everything this community has given to me and to my family over these past eight years. I have been blessed. But as the Bible tells us, to those whom much is given, much is asked. You probably didn’t choose to live in the toughest economic times in seventy years. But you can choose whether we fight against our common challenge– or whether we fight against each other instead. By working together, we’ve done surprisingly well these last few years, especially compared to the communities you hear about in the news. But this is not the top of the hill, this is only the side of the hill. The climb gets steeper from here. We can get to the summit, but the only way up is to work together. We’ll all get to the top if we pull others up, instead of cutting others loose. Our goal is shared success.
My fellow citizens, if we take the long view and we take the high road, I believe Ventura’s best years are still to come. We are a great community. We can be greater. We have successfully lived within our means – now we have to find a way to thrive within our means.



{ 7 comments… read them below or add one }
Rick, thank you for writing this and for keeping a blog as City Manager. I hope you will keep blogging; I know you will continue to do great work for our community.
Great talk last night! Great leadership for the last 8 1/2 years!
Within a few months, or a few years of letting their city manager go, has a city council ever asked that city manager to come back?
I hope this means you’ll remain a Ventura citizen for some time to come?
I’ve thoroughly enjoyed reading your well-written commentaries over the years and hope you will continue composing them from time to time. Best wishes to your future and to the future for all of us who call Ventura our home.
Rick,
Thank you so much for your service and leadership
in the community. You have been an inspiration, and we
shall all be watching the City Council closely in respects
their ‘New direction’.
Rick,
I will miss your blog and given the chance to respond. You are a good motivator. I hope the best for you in the future and look forward to saying hi.
“Many say we need to rely more on volunteers and partnerships and rely less on government. I agree.”
Of course Mr. Cole agrees, and perhaps this has something to do with his sudden departure from the scene. And so while Mr. Cole speaks so often in this piece about what “some” say, one wonders how he missed the one that says, “Government just can’t d0 anything right.” Well, he himself was part of our government, so what does that say?
The fact is that government does more right than wrong. It simply couldn’t be otherwise since government is always the entity of last resort. And why is that? Because government can be counted upon to be there to bail out chronically under-funded private sector programs. The WAV is under-funded. The Safe Sleep program is under-funded. Project Understanding is under-funded. River Haven is under-funded. Encanto Del Mar will be shown to be under-funded, along with Soho and our latest statistic of the future, Ventura Botanical Gardens. What do all these programs have in common? Yes, we’re speaking of public-private partnerships. Very few seem to grasp the enormity of the mistake created when we say, “The private sector will always do a better job than government” — that is, until the private sector starts losing its lunch as the gigantic bills come due. The private sector will never spend enough goodwill money on those “other” people in order to make the adequate inroads into solving our most pressing problems, like homelessness and environmental issues. Mr. Cole actually alludes to this, but can’t get himself as a manager to come out and say what he surely must know. Remember the SAFER grant, Mr. Cole, which rescued Ventura Fire and reopened Station #4? This most likely would never have happened were it not for the leadership initiative shown by a city hall staffer — not Council, and not Staff management.
First, listen to the estimate, Mr. Cole. Then quadruple it. So now who ‘ya gonna call?